Since 1999, a global team of color experts from the Pantone Color Institute has searched and filtered new influences and colors around the world. This can include research in many different industries, from entertainment to lifestyles. The choice takes place after a meticulous process that involves careful consideration and analysis of trends, being chosen the color that reaches the highest level of a color at the macro level as a trend.
For 2023, the choice made by the experts is the Viva Magenta 18-1750 that vibrates with strength and energy. It is a color rooted in nature, descended from the family of red tones and has been expressing a new rigor. Viva Magenta is courageous and fearless, a pulsating color, whose exuberance drives celebration, joy and optimism, thus writing a new narrative.
"In this age full of technology, we seek to be inspired by nature and what is real. Pantone 18-1750 Viva Magenta descends from the family of reds and was created inspired by the red of the scale, one of the most precious dyes in the world, belonging to the family of natural dyes, being one of the strongest and brightest in the world. Rooted in what is primordial, Pantone 18-1750 Viva Magenta reconnects us to the original matter. Invoking the forces of nature, Pantone 18-1750 Viva Magenta galvanizes our spirit, building and strengthening our interior." said Leatrice Eiseman, Executive Director of the Pantone Color Institute.
The influence of Pantone in the world
To get an idea of the importance and authority of this choice, Motorola in partnership with Pantone launched the Motorola Edge 30 Fusion which, more than a device, is something to complement your lifestyle and show who you are.
Motorola Edge 30 Fusion
And you, what did you think of Pantone’s choice? Leave your opinion in the comments, and if you will use this color in your projects, count on Servcamp to reproduce Viva Magenta with excellence.
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