Composing an art for printing is not as easy a task as it seems. The designer has to think of all the aspects that are fundamental for a good product presentation, from the brand branding where the colors and typologies of the company’s visual identity manual are taken into account to the issue of UX (User Experience).
As important as the development of this product, be it a label, a packaging or even a brochure, are the details during the closing of the file to ensure that the graphic can faithfully reproduce what was thought by the designer. Some of these details to generate a good PDF file are:
Typology: When printing the file for sending to house print, it is important to ensure that your file will follow with the fonts embedded in the file, or for safety, you can also convert the fonts into curves, which will avoid exchange and even distortion of the spacings, tabs, etc.
Images: For a sharp and eye-pleasing impression of the end customer, the resolution of the images is a point to be very careful, with resolution equal to or greater than 300dpi (Dots per Inch) to prevent the image from looking "blurred".
Bleed and Safety Margin: This is a margin we recommend to reduce the impacts caused by common variations during processes. Note that desktop printers have variation from one print to another in the margins, now imagine this on a machine printing at more than 10,000 sheets per hour. For this, we recommend respecting a margin of 3mm more for elements that must be cut (bleed) and 3mm of indentation for elements that should not be cut (Safety margin).
Colors: This is one of the most important points to ensure good color reproduction. When we talk about monitors, the colors emitted by them are RGB (Red, Green and Blue). When printing the material, we used the CMYK scale (Cyan, Magenta, Yellow, Key "black"). A calibrated monitor aggregated to a good image treatment, decreases the variation between what you see on the screen and what you will see on the print.
Curiosity: As mentioned above, did you know that the letter K of CMYK is not the K of BLACK? This letter K means Key. That’s because black is the key to a good impression and sharpness of the image composition, without it, many images would not even make sense. See an example below:
When printing your file, if there are any questions, feel free to consult our prepress experts who will provide you with all the necessary support to minimize the impacts of these variants.
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